Founder and Director
Nicolas Dubrocard is an international specialist in sustainability for hospitality. He started his career in France where he participated to different programmes to improve tourism in Armenia and train young professional from Israel and Morocco.
He moved to Morocco in 2007, created his own company and led programmes such as Every Drop Counts for The Travel Foundation or environmental audits in the oases for UNPD. He also supported hotels and ryads to aquire the Green Key eco label.
In 2011 he became the international Director of Green Key and moved to Copenhagen. After a few years in Denmark and providing support to the 41 countries involved in Green Key, he moved to Thailand to work with Kuoni and develop the Kuoni Water Champion Programme. Later he moved to Malaysia and worked for Wild Asia in Kuala Lumpur.
He is travelling between Europe and Asia, teaching at Ecole Ducasse, Institut Lyfe (ex-Paul Bocuse) in Lyon and IUBH near Bonn in Germany. He is also auditing for Green Globe and The PLEDGE on Food Waste eco labels.
Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences in Bad Honnef – Bonn. Over the past 15 years, he has established over two dozen of undergraduate and graduate courses on sustainable development in tourism and hospitality management in Germany but also as a visiting professor at universities in China, Singapore, Dubai, France, India, Peru and the United States.
Prof. Dr. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations, a leading textbook with a 4th edition planned for 2021. He is also the lead author of Social Entrepreneurship in Hospitality: Principles and Strategies for Change featuring best practices with industry cases. He is also the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Prof. Dr. Legrand chairs the HospitalityNet World Panel on Sustainability in Hospitality.
He is a keen advocate to embed sustainability in general and the Sustainable Development Goals within the higher education curriculum.
Jaksa Jukic is a Graduated Engineer of Management from the first generation of (ACMT) RIT-Dubrovnik and holds a number of professional certificates and diplomas from the hotel group Rezidor (Radisson Blu), including the Diploma of Hotel Trainer for Sustainable Business Development.
Jaksa brings a range expertise from many areas, where it is worth noting his involvement with the Maslina Resort (Relais & Chateaux) in Stari Grad on the island of Hvar, where his consulting role is not only focused on staff recruitment, but also on the development of comprehensive training plans. In his career, he gained and developed important experiences in various capacities, including the role of regional B2B manager - L'Occitane Hotel Amenities, where he advocated for the recognition of a sustainable and natural brand in the segment of luxury hotels. During his five years at the Radisson Hotel Resort in Split, Jaksa was responsible for introducing the first environmental certificate for hotels in Croatia called Green Key. In addition to the Green Key, Jakša also introduces the first Blue Flag ecological standard for beaches in several locations on the Adriatic, and as such remains at the forefront of promoting sustainability and environmental protection in the Croatian tourism industry.
Jaksa is the owner and founder of HOSTED Consulting, the official regional representative and auditor for Green Globe - the global leader in sustainable tourism certification. HOSTED Consulting is also very active in the field of employment and training of workers in the hotel industry.
Jerome Dubrocard is an international consultant in sustainability for the hospitality sector. He has been in charge of audits for Travelife for hotels and l'Etiquette Environnementale in more than twenty countries.
As a certified auditor, he is currently part of the auditors' team to assess hotels against Green Globe standards.
Nicolas Toitot is a specialist in thermal and ecological architecture and alternative ways to build houses. Based in Marrakesh he is in charge of Green Globe audits for Solutions Tourism in Africa.
Mei Zhang is a Chinese specialist in sustainable development management. She has already successfully implemented and managed several sustainability projects in the hospitality sector.
With an experience of more than four years in the field of Chinese market, she is currently part of the team to assist or conduct Green Globe audits in China.